Senior Copywriter
The senior copywriter is responsible for copy and concepts in the production of advertising and collateral. Working with the art director(s), the copywriter interprets creative brief into campaign concepts. When the big idea for an ad originates from a graphic concept rather than copy, the copywriter supplies copy to complete the comp.
As a senior writer, this position will join an existing writing team which includes a junior writer and proof reader and will work alongside other creative staff. The ideal candidate should be comfortable multi-tasking, self-prioritizing to meet deadlines and be flexible to work independently and work collaboratively with a team, depending on the type of project.
The right candidate will have five or more years of advertising/marketing writing experience and experience writing for a variety of industries. This person should be comfortable interviewing people in order to write bios and editorial content. Healthcare writing experience is a plus.
Reports to the creative director.
Responsibilities:
Works with art director(s) to develop ad campaigns and concepts of outstanding quality for interactive/web, print, broadcast, direct mail, out-of-home and other forms of promotion for agency and clients.
Writes ads that help to build awareness of client brands, products and product benefits and help to stimulate sales.
Strives for excellence in concept/copy, helping agency to gain recognition for excellent work in ad agency and business communities.
Oversees copy for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design.
Researches clients' products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects.
Works to ensure copy/concepts serve the purpose of first and foremost promoting the client's brand image and/or selling their product or service, according to the strategic creative plan.
Assists in writing proposals, marketing plans, publicity, etc., as requested.
Maintains current software skills compatible with the needs of other creative team members.Estimated Salary: $20 to $28 per hour based on qualifications.
As a senior writer, this position will join an existing writing team which includes a junior writer and proof reader and will work alongside other creative staff. The ideal candidate should be comfortable multi-tasking, self-prioritizing to meet deadlines and be flexible to work independently and work collaboratively with a team, depending on the type of project.
The right candidate will have five or more years of advertising/marketing writing experience and experience writing for a variety of industries. This person should be comfortable interviewing people in order to write bios and editorial content. Healthcare writing experience is a plus.
Reports to the creative director.
Responsibilities:
Works with art director(s) to develop ad campaigns and concepts of outstanding quality for interactive/web, print, broadcast, direct mail, out-of-home and other forms of promotion for agency and clients.
Writes ads that help to build awareness of client brands, products and product benefits and help to stimulate sales.
Strives for excellence in concept/copy, helping agency to gain recognition for excellent work in ad agency and business communities.
Oversees copy for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design.
Researches clients' products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects.
Works to ensure copy/concepts serve the purpose of first and foremost promoting the client's brand image and/or selling their product or service, according to the strategic creative plan.
Assists in writing proposals, marketing plans, publicity, etc., as requested.
Maintains current software skills compatible with the needs of other creative team members.Estimated Salary: $20 to $28 per hour based on qualifications.
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